Every month I ask someone, whether it is an artist, someone who works in the music industry or just a music lover, to answer the same questions. This week: Werner Schlosser.
Werner, 42 from Amersfoort, Netherlands is an entertainment publicist and consultant for his own business Werner Bros. tekst | uitleg. Since 1987 he has been making radio programmes with currently hosting a weekly radio show Carte Blanche that’s being broadcasted on several local stations. He doesn’t have a particular genre of music, albums or artist he listens too, yet he is has little affection with R&B and hip hop.
What album are you playing a lot at the moment and why?
I mostly listen to songs instead of complete albums, usually in order to decide whether or not I will include them in my radio programme. Currently I’m listening to demo’s of a few bands, asking me for advice on how to make their songs more consumer and radio friendly. It may appear strange, but in doing so it really helps that I’m not a musician myself. It helps to cut the crap, most literally in some cases
What has been your favorite concert experience?
As many people will have said before me, it’s impossible to pick only one. I’ve got fond memories of Doornroosje in Nijmegen, where during my college years (1988-1994) I discovered many bands early in their carreers (Mano Negra, The Tragically Hip, An Emotional Fish, Radiohead). One of the most impressive concerts I’ve seen was probably Radiohead in Vredenburg, Utrecht (in June 1997), where they managed to reproduce the musical genius of their album OK Computer live. I was stunned. The Divine Comedy was their support act. I always make sure to see the support act too. That’s how I discovered New-Zealand band Frente! They supported Crowded House (also in Vredenburg Utrecht, December 1993). We were just too late for the announcement of who were on stage and they never mentioned their band name during the show or even when they were done. After the concert all posters (presumably with their name on them) were gone. It was before the internet days, so it cost me quite some time to figure out whom I had seen. After I discovered it was Frente! I instantly bought their import EP Labour Of Love and started playing it in my radio programme, shortly after it was even officially released in the Netherlands, but their shiny happy music never made it big, sadly…
If you would be able to see anyone (dead or alive) in a concert, who would that be?
I like discovering bands in smaller venues. That doesn’t mean I don’t like artists that have already broken through (I’m not a snob), but I don’t usually visit concerts of bigger bands. This probably only happens at festivals. For now, I look forward to attending a few (debut) album launch parties the coming months. Other than that I don’t have many concerts lined up yet.
What is your view on illegal downloading of music?
It’s out there and it is never going to go away. Face it and live with it. The music industry seems to have done just that. After years of only chasing the bad guys, they decided to step into the game. More and more great legal alternatives are being embraced, although a little bit too firmly from time to time. These initiatives should be given air to breathe and time to prove themselves. It’s still early days. Too early to say ‘digital music sales harm sales of physical product’ or ‘artists can’t make a living from streaming and downloadable music’. I’m a firm believer in the promotional power of digital media. Every day I discover new music through internet. Apart from streaming I also download music, paid or for free, and still buy albums. As long as it’s as easy as ‘click and buy’ I love to spend 1 euro for a great song. Thanks to internet nowadays I spend more money on music than ever before.
Which artist would you recommend to the readers of this blog?
Give me a break…
People who say there is no more good music these days, have socks in their ears. Good music is all around us, but not necessarily in the media. The supply of good music – from the Netherlands and outside – is so immense, radio and tv can impossibly play it all. Thank god for Spotify playlists! This is mine. Starting bands, famous artists, plain pop music and more ‘credible’ stuff if you like. With one thing in common: it’s all great new music. Subscribe, listen, discover, enjoy, share (and buy). It’s out there and it’s yours!
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Every month I ask someone, whether it is an artist, someone who works in the music industry or just a music lover, to answer the same questions. This week: Marlous Hoogendoorn




